An online business can be exposed to the audience and acquire good ranking in search engine by following various methods. But the most common one and cheap strategy that are followed by internet marketers is article writing.

Article Writing is preferred by all the internet marketers as the investment is zero in this method. The result is positive only when your article is written with good quality, which means, your article should be well written with some valid and valuable points, with good grammar and so on. The website that aims to increase the profit and get quick visibility in search engines should definitely rely on the article writing strategy.

When you write articles make sure that the content is not copied from any other site. The information you post in your article should be new and keep the audience engaging. The article writing stands as a pillar which is also used for search engine optimization purpose. If you could not generate traffic to your site, then use the search engine optimization articles. When you write articles with guidelines of search engine optimization and submitted in more directories, your site will get visibility in search engines and viewed by more people.

You could have heard about backlinks, the offsite optimization of strategy used by the webowners. Article writing is one of the effective ways through which you can build healthy inbound links to your site. Through articles you can create backlinks to your blog/site and get your site noticed by the audience through search engine results page.

The article should be written with SEO concept. So, you should first select few keywords for your article. The keyword should be selected based on the business you are doing. The keyword should be evenly used in the article to make it a perfect one to get higher ranking.

While writing the article, follow the keyword density rule. Most of the internet gurus prefer to add 2 to 5% of the total content. When you use the keyword more than the limit your site will be termed as spammy. Using less times will not help you to increase your ranking in SERP.

You should give importance to the keyword; at the same time make sure that your content is not artificial. You should know how to distribute the keywords in your article writing. The keyword makes your content search engine friendly and generates more inbound links to your site or blog.

You can use more than one keyword in the article writing. When you use unique keywords you can impress the readers as well as get exposure in the search engines. The keyword should be definitely included in the article title, first and last paragraph of your content. There are numerous renowned article directories like ezine, articlebase etc. where you can submit articles on any topic and generate traffic.

As I said above, if your article is of high quality, valuable and with good grammar, then you can easily drag more people to your site. The article gets its professional look only when it is divided in to short paragraphs. If you are offering tips to the audience through your article, then highlight them with bulleted points.

The article that is worthy and SEO optimized will be picked up the by search engines and placed at the top.

Dhruv Patel is a customer of DreamHost. He has created site to help new DreamHost customers and to promote DreamHost. You can also find detailed dreamhosters reviews there.